As the lead designer for the promotional materials of the Replay Pop-Up Experience at Pose Rooftop Lounge, I had the unique opportunity to work on the visual aspects of the rebranded space. The project involved turning the existing Pose Lounge into an immersive '80s-themed bar and lounge. My specific task was to focus on the logo creation and design of the print and digital marketing materials, while an external company was responsible for the overall concept, interior design, and brand guidelines.
Collaborating closely with the design team, I received their concepts, color palette, and mockups while the space was still being reconstructed. Drawing from their creative direction, I developed the logo and visual elements for the print and digital marketing materials. My contribution to this project ensured that the promotional elements effectively embodied the '80s theme and aligned with the overall vision for the rebranded lounge.
Together with the production team, we brought the Replay Lounge to life as a unique and memorable experience that seamlessly blended nostalgia, entertainment, and social media appeal. By following the brand guidelines provided by the interior design team and incorporating their ideas into the logo and marketing materials, I played a pivotal role in creating a consistent and immersive experience for guests, contributing to the successful transformation of the Pose Lounge at the Gaylord National Resort.
